it makes more sense to not have FTTP
Part of the cost issue is with the way OpenReach install in rural areas - they still use the "close road, dig up road" model.
Much easier to go across the fields - have a look at b4rn.org.uk. BT said it would cost between £10k and £20 per property to connect. These guys have done it for about £500. Sure, they did it themselves and don't have to pay crazy way-leave charges, but even so...