Re: This is a good thing
I actually found such a product line in my native country. White packaging with blue text though. No fancy pictures, colors or any of that shit. There is a stylised 0% on all the packaging, since it's also void of perfume and other weird shit that seems to be popular in various cleaning agents.
It says Shampoo, Conditioner, Soap, or whatever washing or cleaning the product is supposed to do.
And the brand is called "neutral", and is also entirely free from perfume, which is also nice.
http://www.neutral.se, doesn't seem to have an english page though.