Other reasons this is despicable
I've been wondering--since the guy was involved with a beverage company (Coca Cola or some such) --if maybe the reason he got so much VC funding was some speculation (well duh) that they could turn their system into a beverage-dispenser type business model: you see one in every fast food joint, theatre, convenience store, &c here in the states. That's some serious money.
Another reason to hate this is that Oprah gave one away to the cast and crew of A Wrinkle In Time.
Biting the hand that feeds IT
