Re: Mass market?
They are going to ramp it up to 20,000 a month by the end of the year. They hope.
If they do and SpaceX keep up their end of the bargain, then this will be the year Musk comes spectacularly good.
Projected 2017 milestones:
1. Tesla hit full mass-production on an affordable consumer EV and stops being a "me too" niche luxury marque
2. SpaceX pass 20 launches in a year (on 10 so far, another 16 ostensibly slated for 2017, but that won't happen)
3. First flight of Falcon Heavy complete with first stage formation landing
Current figures not indicative of future performance
Biting the hand that feeds IT
