You wanna "offer new and exciting ways to keep in touch"?
Really?
Really, really?
Then simply make it work, make it fast, and then, stop fucking with it! Period. No snapchat or instagram-cracker wannabees, no floating advertisements...just plain ol' boring reliable Skype.
Got it?
Of course, you don't...you're Micros~1, the most brain-dead marketing organization on the planet.