The question is, what does Google do? Remember that Google provide search to us mere mortals in order to show us adverts, paid for by companies. Most of that ad spending comes from honking great international companies, who also don't like fake products.
This is an area where because there's no single government, there's unlikely to be any single law. So Goolge will do what it can to make as much money as it can, and accept as little legal oversight as it can get away with. However if it takes the piss too much out of its real customers (the global advertisers who pay it something like $100 billion a year) then it might find the bottom line suffers.
Biting the hand that feeds IT
