Re: So when will the politicians learn?
We have had twenty-five, maybe thirty years of spin-based politics, where marketing crept into election campaigns and became a driving force. But in that period marketing crept into everything else as well and now we have a generation who grew up being marketed at so hard and so constantly by everyone that it is just noise to them. The smart political move now is to have clear convictions that you are willing to stick to and argue for, to be the person you claim to be and to step away from the tired marketing and spin-doctor tropes that have lead our electoral narratives for so long.
It feels like a breath of fresh air to have some actual politics back in our politics, instead of just buffed surfaces and used-car-salesman slickery.
Biting the hand that feeds IT
