Re: Paid consumption
I recently went through the process of selecting a few news outlets to support by actually paying a small amount per month. I rejected one which looked promising because their polite request to disable the Ad-Blocker opened a deluge like CNN (CNN is my go to example with 20 sites serving script and over a dozen trackers/beacons/etc). The outlet I eventually went for has no ad-block blocker, just a polite, non-intrusive nagging banner once per session asking for a bit of support if you like their content to either allow their ads or subscribe.
After a few weeks being able to read their content 'for free' with my ad blocker still on, they have received a far more positive, probably more lucrative response to the polite-nag-banner than putting up an in your face paywall or forcing bucket-loads of trash ads through my blocker to see the content.
Maybe this only works for the discerning purchaser, but this business model works in my book - offer a service your customer wants at a reasonable price and make it a practical, pleasant experience to decide to buy. Then provide that service and don't pollute it by extracting more then was originally agreed.