Reply to post: Splain it to me?

Google to give 6 months' warning for 2018 Chrome adblockalypse – report

Allicorn
WTF?

Splain it to me?

> Google will also allow publishers to charge users who use ad-blockers ... via "funding choices", which will allow publishers to set a "price per page view" for ad-block-using consumers to pay.

May be Friday afternoon syndrome kicking in but, try as I might, I just cannot decompile this statement into anything comprehensible.

"Publishers" is advertisers? So Google will let someone who buys ads on their network tick a box which causes Chrome to circumvent the default behaviour of any third-party ad-blocker plug-in installed and instead redirect the user to a paywall?

And Google believes AdBlockPlus users on Chrome would be fine with that?

Really??

This is where my comprehension abends.

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