Love the advertising around the titanium case
Claiming that because it is tougher than aluminum you don't need a case! WTF!! As if anyone who uses a case on their aluminum phone is doing so to protect the metal from damage!
This will be a niche product, but at that price they should make enough to turn a profit unless it completely flops. It was obviously never about competing with Apple and Samsung, despite the press hype trying to make it sound like that was the target.
Biting the hand that feeds IT
