The only "broadband" Internet options where I live are Comcast and whatever name ATT DSL goes by. Comcast offers the better bandwidth options by far, so there isn't any true competition. Comcast prices their service accordingly.
In situations like this, citizens would like government to oversee vital services like Internet access, to ensure quality service without eye-watering prices unaffordable to many families. Yeah, and people in Hell would like ice water.