Exclaimation! marks! on! every! El! Reg! article! headline! has! been! annoying! for! years!
The occasional "exclamisation" of a Yahoo! El Reg article headline might be slightly amusing, but to see it on *every* such article headline for years and years is unbelievably tiresome. Give! it! up!, El! Reg!
lso, referring to Google as the Chocolate Factory wasn't even funny in the first place (and certainly confusing to El Reg first-timers, who might think Cadbury's had been bought by Google or something).