OK, was wondering about this
Before:
Read article in major newspaper.
Go "oh, my followers would be interested in that!"
Search for article on phone.
Post link.
Followers click on link, get blocked by newspaper paywall.
Crap, newspaper doesn't "get" social media.
Now:
Read, "Oh!", search.
Post link.
Followers click on link, see article.
Why is this not a win?