".. it'll look like it's from a legit new organization endorsed by Google."
On a non tech forum (Mumsnet ... it's a long story) there was a post only yesterday where someone was REALLY pissed off that their daughter had been conned by a look-alike site that - guess what - had been promoted by Google.
They were understandably upset and putting forward the suggestion that Google had some responsibility. After all, they had listed the site.
Now, I have no idea about the legalities or otherwise - where under US or UK law. The salient point is that it's sites like Mumsnet which have driven the UKs draconian web censorship laws which are already eyeing Google as being more than a search engine.
Shit like this isn't going to help Googles "not us guv" stance.