Re: 'inappropriate' or 'illegal'?
It always illegal for a company to use information beyond the scope of it intended purpose. It has been since they first pass the data protection act. I'm pretty sure analysing patent data to improve patient care doesn't go beyond on that and is allowed by the declaration patient sign when they join up with their GP or sign forms at hospital.
The issue may be that google and Royal London are stretching that declaration to the maximum through. The ICO will have to decide. I
Biting the hand that feeds IT
