Re: Ulsterbus
What they are smoking is 'we've got about as far as we can with our app whose income stream is zero and we now have three options: become a toxic ad-slinger like google; charge subscriptions for the app; or start running a public transport business'. They are trying the third, which will fail, and they will then change to the first (because they have a lot of data about you if you use the app).
This is the beginning of the end of citymapper as a useful tool.