Re: Money talks
Forget tweaking the advertising of 'up to', just introduce a policy that if you get sold '40 Mbps for £30' and you get 20 Mbps you pay £15.
Since the cost to the ISP of providing both those examples is the same all that will do is cause providers to refuse to provide the slower service. Or else raise the prices so that it becomes £30 for 20Mb/s and £45 for 40Mb/s.