Re: Why senior Civil Servants are preoccupied with presentation
"why spin has become the centrepiece of this Government’s communications strategy"
I'm going to hate myself for saying this, but maybe it's not entirely the fault of the politicians? Largely their fault, yes, but not entirely. Our appalling media have to take their share of the blame as well. By pandering to the deeply-entrenched prejudices of their owners and editors, they make it impossible for a politician to tell the naked truth - every slight hiccup or 'mis-speak' will be used as material to shred them. So they have to try and make everything sound like good news for the Daily Heil.
e.g. the unfortunate Abbott interview - not impressed by her personally, but what was wrong with saying 'she was bloody exhausted' - it happens to us all. No reason to savage her.
Biting the hand that feeds IT
