How long before the pendulum swings back again?
And companies go back to hosting their own servers? "The Cloud" (aka: Someone elses computer you're paying to rent) is no different to renting space on a mainframe back in the day. Then vms/unix minicomputers came along followed by the PC which pretty much killed that market stone dead. But there's nothing a bit of marketing polish can't solve and hey presto , a new name, a new bunch of suckers^H^H^Hcustomers and its back.