Grab the torches and pitchforks!
Join me, my comrades! This intolerable situation must be ended! We must act now to save the word "Smart" from brainless marketers! Death to Tech Newspeak!
This isn't as goofy as it might sound. Through the stupidity of marketers a word meaning "intelligent" has been co-opted to mean "dumbest idea ever." Although to be honest, I'm pretty sure we'll just have to give up the original usage of "smart" and use other words instead. Damn marketers anyway, can't they just make up fancy-sounding nonsense words like they used to?