I often use the company’s mobile app and it’s updated frequently,
That leads to the question 'what is wrong with it?' that it needs to be updated frequently.
One can only assume that said app is either so bug ridden to be almost unusable and/or unfinished and should never have been allowed to the wide world.
The only other possible reason is that the developers are so insecure that they have to 'fiddle' with it to make it 'better'. If it works as intended it doesn't need 'fiddling' with except to fix bugs.