Reply to post: Name Change, what for?

Wait – we can explain, says Moby, er, Docker amid rebrand meltdown

Hans 1
Mushroom

Name Change, what for?

It would be greatly appreciated, if the marketing types that wet their pants at the idea of renaming a product or feature in the IT sector would simply leave the IT sector, now.

Name changes only ever attract stupid customers, when they have an effect at all, and confuse your loyal customer base. You do not want STUPID customers, because they become SUPPORT PAIN IN THE BACKSIDES, you want technically savvy customers who know what they are doing, have prod, test, and and dev environments ... those you can milk freely, they hardly ever call support (are thus CHEAPER) and represent far bigger deals, in general, because they tend to use your product to the full extent!

STOP RENAMING STUFF, YOU LOSE THE BEST BUSINESS WHEN YOU DO, in 99% of cases, anyway!

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