I hate to agree
Normally I find Andrew's anti-Google scaremongering to be a little OTT, but I have to agree with him this time: having an advertising company promoting an own-brand ad-blocker is fairly ludicrous. It also seems like it will get Google in hot water with regulators, so I have to wonder what they're thinking, and the only thing I can come up with is that they want to impose certain standards of propriety on online advertising by reining in the current excesses of the advertising industry. It makes a lot of sense from a business and technology perspective, but the regulatory issues will be formidable.
In any case, I believe I will be sticking with Firefox and uBlock Origin.