Re: Phorm is the new norm in Trump's America.
When Nebuad attempted to do the same as Phorm in the US, it did result in an outcry and congressional hearings.
You might recall this;-
https://www.youtube.com/watch?v=l0AN-UhzsNs
"Just because I belong to an ISP, doesn't give you the right to track me. If I want to be tracked it should be affirmative... it really should be opt in. Why do I have to opt out. Why should the burden be on the American consumer?" said Bart Stupak.
Now, as I understand it, you have no option at all.
Quite apart from the personal intrusion, it also affects the other party to the communication. It is automated industrial espionage / intellectual property theft that will strip hard working law abiding content creators of their business.
The current vacuum of political opposition in the US (and the UK) is truly terrifying.