And the defining phrase of the century is...
WHAT YOU GONNA DO ABOUT IT? (cue derisive laughter)
Behind the mealy-mouth PR spin, this is what they're all really saying. They do something heinous, there's a short flurry of impotent outrage... and they get away with it. They know we have nothing useful we can do about them, they simply wait a little while and move on to the next attack.
Applies to Google, Facebook, the NSA, GHCQ, innumerable local police agencies, phone-tracking retailers, IoT vendors, political parties... my fingers would cramp before finishing this list.