Re: A company
"Translation is that they are sorry that their attempt at monetizing the stream further didn't go off so well, and they'll think of other ways to further profit from your device."
I think the original statement from them is the big clue:
This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.
The cynic in me is suggesting the (perhaps longer term) plan is to have adverts that are more subtle, in the hope that people wouldn't recognise them as adverts - and that the above is therefore a canned statement ready for when someone inevitably spots and points out that they're using it for advertising.