Re: "Control of personal data"
And that is as it should be. If you don't like those companies, don't use their services (I only use Uber in that list).
If it only was that simple. However it is not always up to you. For example: I don't use WhatsApp, but if anyone, who has my contact details in their phone does, my information ends up in WhatsApp's trove. I don't get a choice, or get asked if I allow that.