Re: Which market segment will they go for?
There is no reason not to go for a straight utility market, the armed forces should be buying British and we should make them HERE, if needed set up another factory!!!! We have plenty of unemployed people and indeed empty factories (all the old Rover, LDV, Peugeot --- yes even before they bought Vauxhall they already shut down factories here, Ford plants are unused).
The defender had one HUGE advantage over the range rover et al, you could get it as a chassis with enginer etc and build a custom bodywork, plenty did, even the Germanz