Re: In an ideal world
"While your accountants love cheap cloud it while it's all working, they won't if revenues start going down the drain.
Essentially you're placing a bet that it all keeps working. Depending on your business, that might be a risk you can deal with."
Some businesses might be able to deal with it, others might be less lucky when things start having "high error rates".
In many cases it's not the service provider that picks up the financial impact when the service provider's stuff is not working right, it's the end customer (often one whose non-technical people had mistakenly believed the cloud hype).
When (if) the service providers are liable for the financial impact of their "high error rates", some behaviours (and products) might change.
When do you think that might happen with an external (3rd party) mass market service provider?