Anything particularly wrong in thinking that a large battery is notable feature? Over in Apple land there's people who really, really want a fatter phone with longer battery life.
There's a lot to like here I reckon - long battery life, Nougat (anyone else apart from Google got Nougat running?), regular OS updates (name any other Android manufacturer who does that, apart from Google, though even they don't always beat BlackBerry on that front), good camera, Blackberry Hub, sensible control over app permissions.
For me the only off-putting thing is that it has a physical keyboard - I've long since gotten used to BlackBerry's excellent touch screen keyboard.