Re: integrated marketing
Integrated marketing could actually work. So I binge-watch Breaking Bad and then 'Amazon recommends..' a range of lab chemicals & glassware. Or just an 8' roll of heavy duty PVC and a chainsaw. Or perhaps just some t-shirts, mugs and other merchandise.
Or gaming. So I watched a Twitch stream of some folks playing 7 Days to Die. The ads were almost exclusively trying to persuade me to go to Manchester. I'm not sure if that's because the analytic engine figured that's the closest thing to an apocalyptic wasteland filled with ravenous creatures (that's Slough) but it's in no way relevant. Nor is serving me an ad for an Xbone exclusive when I'm watching something on a PC or PS4. If the industry can't personalise by platform, then its just wasting money.
But there is perhaps hope. Like an overlay function where we could pause a bit of product placement, click on the product and find out more, or even buy it.
Biting the hand that feeds IT
