Reply to post: Re: As I said before...

Ad men hope blocking has stalled as sites guilt users into switching off

Martin Gregorie

Re: As I said before...

The publisher outputs two ad streams: one for silent, static ads and no popups and the other is anything goes. Your ad blocker could be set to 'block', 'static ads only' or 'full-fat' for those who think ads are the best part of a website. The silent ad stream would be only for plain text, limited HTML, and PNG/JPG images that get a pass from a scanning program[1] *before* the ad publisher distributes them. Its up to the publisher to do that right: if they don't then switching the adblocker mode to 'block' will fix things.

[1] to filter out malware and URLs linked to malware - obviously - as well as ensuring that no disallowed file type or content gets into the silent, static stream ad stream.

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