Re: Does it take into account
The purpose of customer retentions people is to retain customers. If you tell them "This is what you have to offer me to make me stay", you make their job easy for them, or at least you do if what you ask for is something they are able to offer. If you are asking them to match another advertised offer, they can usually do that. (Fairly often they can do better than that, too, if you are willing to negotiate for a bit).