"If they could come up with one shared service, with all the content, and they received their money by content watched (like royalties to different artists/labels with music on spotify) it would be a much better solution."
.....
"Ah, like a cable or satellite provider like Virgin or Sky you mean. Hang on..."
So tell me, how would I be able to watch shows like "Stranger Things" or "The Man in the High Castle" on either Virgin or Sky, seeing as they don't have the licence rights to broadcast/stream these shows, as these are Netflix originals.
And since when are Virgin and Sky considered a "shared" service? I suppose you are thinking about how certain Sky channels are available on Virgin services, yes?
I'm hanging on....
Disclaimer: I am currently a Sky subscriber.