Re: Up the Organization
or sales... the people actually speaking to the few thousand customers who might buy IBM's products and probably know best what they are interested in, which events they attend, etc. It always struck me as odd, in the B2B space, that most marketers have never spent time in the field as a sales person, a technical consultant, etc. We don't need to guess what the customers are interested in or which marketing channels will be effective, we have people who know because they speak with the customers all the time.
Biting the hand that feeds IT
