Supply and demand
Once upon a time...
The vendors supplied 40Gbps and there was little demand.
The cloud providers demanded 25Gbps and started building lots of servers with 25Gbps links and using 25Gbps top-of-rack switches.
On the desktop we are seeing a similar battle for 2.5Gbps and 5Gbps where support for the higher speeds over Cat5E may see them become the new standards.
And the battle was over...