Reply to post: _

Fresh and fast little flashers from NetApp

SeymourHolz

_

Your first question was a technology question. Then you switch to market questions.

Why does the market need Burger King, McDonald's, Wendy's, and Hardee's? Why do each of these places have 10 different brand names for the same meat paired with the same bread? They aren't appreciably differentiated in any dimension.

It is because buying decisions are never merely about facts, whether nutritional or technical. Buying decisions satisfy emotional needs too, that's why you hire salespeople with good teeth and pleasant demeanor. There were relevant facts in the SolidFire case, which had a good book of business and an attractive price; the acquisition decision was not based on technology factors. But NTAP also wanted to satisfy an emotional need to 'look modern' by getting a young name on the board. Which satisfies the emotional needs of pundits like Gartner, El Reg, et al.

Parochialism is not your friend. Just sell whatever has traction, wherever it has traction.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon