Localtion Awareness isn't a big deal
From what little I know of adding skills to Alexa getting it to interrogate a component to find out where it is and then incorporate that information into an application is a 'no brainer'. Its not been a feature of the static Alexa because, well, she knows where you live.
Alexa is an applications platform disguised as a voice assistant. While its true that a large part of the platform's raison d'etre is to drive business to Amazon the company has been very smart about how it goes about pushing its wares -- you tend to use Amazon's products and services because they're the logical (best?) choice, not because you are forced to.
Biting the hand that feeds IT
