Zombies
The third cohort ("the strivers") have a lot of companies that are barely treading water, gaining new customers slowly and living off the maintenance revenues. These are zombie companies more than powerful R&D houses. This means stagnation and decay over time. Would expect to see this cohort either die off or get gobbled up by the other two. No way can the third cohort thrive-survive-strive over time.
Biting the hand that feeds IT
