"It's interesting that one-man-and-a-dog shops won't be especially affected by the procedural changes, but will complain about the approximate doubling of certificate prices. Meanwhile, large ISVs with automated build-and-test systems won't especially worry about an extra few hundred pounds, but may have to revise their processes a lot."
So, basically, it's going to hit everyone in exactly the way which will hurt them the most. Nice move, MS!