Have you ever registered on ESTA?
I have - it is retarded. It cannot comprehend the concept of "I have a cittizenship of country X, but I do not have a passport from it and I do not intend to, because I am not insane to cross the embassy doors - I may not be coming back after that (or I may come back, but make all Geiger counters go off the scale)". Compared to this piece of retardedness the social media retardedness is just a minor annoyance.
ESTA is just a typical expression of the American Way to see the world: "This is our way of seeing it, anything different is wrong. End of Story".