Re: "Apple believes deeply in innovation"
Is USB-C proprietary?
Is USB-3 the same?
Is USB Propietary? Apple dropped Apple only stuff to adopt USB with the original iMac.
Come on now, Apple isn't squeaky clean but a statement like that needs qualification. IMHO, like many companies, they do some good and some bad in this area.
As the current MacBook range uses ONLY USB-C I think you might like to revise your opinion, but I could be wrong.