Yes, I see wealthy Britons buy Hyundai and Kia instead of Audi, Mercedes and BWM - and you have to hope Japanese companies keep plants in UK and don't move them to cheaper areas...
Also I see wealthy Britons show off drinking Aussie wines instead of Dom Perignon and Brunello... when you have strong brands which people associated with your status level, it's not so easy to replace them...
Biting the hand that feeds IT
