M$ are getting desperate on W10 market share.
Think about it for a millisecond, a company trashes the reputation of one of it's (better)products(W7), in order to sell more of it's more recent rubbish.
How do they expect to push sales on their products, when all they do is out the lack of quality in them.
I was using W7 before W8 came out, I predicted the failure of that & I also predicted that M$ would 'clone' Apple's business model to suit themselves.
To my knowledge, M$ couldn't run a boot fair stall profitably, judging it by it's acquisitions over the last decade or two.