Re: How were they not customers?
"Now I've muddied my own picture. In this case, Apple is acting as a clearing house, not a store. The app writers set their own price, not a price dictated by Apple. Yes, Apple takes 30%, but that's actually not bad considering most "consignment" shops take 50%."
Except that consignment shops aren't offering their own competing products. So not only are the app dev's being charged a 30% fee, they are also competing against Apple's own apps, that does not have the burden of the 30% fee.