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70% of the content on this page, as I write, is an add. the backdrop is filled with one add. The right column a bunch of blocks for the same advertiser. The header way too big. I explicitly don't click on them cos they nag the death out of me. Maybe online content providers need to get back to the magic of selling adds themselves. Just like the old days... They offload all the work, losing all the control, and driving their primary content audience nuts. There are people like me that would not mind paying to get a cohesive add up on the register,in a sensible place for sensible money. regardless of clicks. An Add that does not annoy the shit of the people I would want to reach out to. choices? All there is is agents. They take the lions share of your money, and your the site gives up control. The result is kinda bad for everyone, accept the add agency. Clicks can get ridiculously expensive, and the site that the adds go on does not get a fair deal. IMO, they way online advertising has gone, is in the wrong direction, and its about time a little startup showed the big boys how all needs to be done, from a site and audience point of view.