Reply to post: Big Data isn't the Future

RIP HPE's The Machine product, 2014-2016: We hardly knew ye


Big Data isn't the Future

So what if modern machines will be crunched by big data, who actually cares?

You know the primary use of big data today? Advertising. I don't think anyone will care if advertising stays as non-personal as it is today. We have billion dollar industries being driven by the need to have personalized advertising to justify the billions of dollars being spent on personalized advertising. I think companies were getting along A-OK before Facebook, Google, and the like.

Now, big-data analytics can benefit certain fields, especially scientific and medical research, and I don't see why the industry wouldn't shift focus to... oh right, money.

Lets face it, we were doing find without a lot of the "data" we have today. I don't recall the last time any big data company found a cure for a disease or solved some critical problem in the world.

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