Ad blocking a necessity on mobile
Ad blocking a necessity on mobile - my top reasons are.
1. Avoids your data allowance getting hammered.
2. Mobile connections often a bit slow so ad blocking avoids lots off extra connections and data and makes load time
just about bearable.
3. Auto play video / sound. I do not want my mobile randomly blurting out some unwanted noise, especially as I may be doing something else on phone e.g. on train listening to MP3s on headphones whilst surfing, where the sudden sound is thus very intrusive.
4. If ads are not disabled many ad laden pages re-render whilst loading, page appears to have loaded but unbeknown to you more ad dross still background loading (esp. with slow connection) and page layout could change on the fly, makes it very easy to accidentally click on something you do not wish to as page is a "moving" target - the unwanted click could easily be a malware link.