Facelibrary
This story points to the heart of Facebook's problem. Originally conceived as a way to stay in touch with people, a lot of facebook is now people sharing news articles.
The problem with this is that browsing through links to pages that people have already visited is a fundamentally boring proposition - a bit like going to the library.
I think Snapchat does have an edge here, as a lot of the content is user generated, and so isn't a repetitive blend of bien pensant links. I'm not saying watching jerky videos is fun, but it's better than going to the FaceLibrary.