BigData! = Hadoop..
I assume some people immidiate reaction to BigData is thinking Map Reduce or Hadoop flavors, it goes well beyond and growing like crazy
Any modern service today makes heavy use of data and analytics, if its Uber, your Bank, Google which poke around your Gmail or search history, insurance company, or enterprise device data aggregated in Splunk ..
In all those places Arrays, HCI, and even NAS are quite irrelevant tech
Yaron